While the past year has been marked by uncertainty and an erosion of many high profile growth initiatives across North American Industry, the discipline of Open Innovation has continued to develop and deliver a winning edge to corporate portfolios across industry. Perhaps spurred by economic demands, the “not invented here mentality” has been laid to rest and Chesbrough’s open innovation funnel is beginning to be plugged with knowledge workers reaching out from across the organization’s value chain to grasp fresh opportunities to collaborate with outside partners and meet their product offering goals.
This increased success of the open innovation model illustrates the benefits it can bring to an organization even during the toughest of economic times. However, persistent questions surround its deployment and the reportable value it brings to the enterprise’s bottom-line. The 4th Annual Open Innovation Conference will address these and other common growth issues including the dynamics and strategies of a “partner of choice” marketing campaign, reporting out the value of open innovation activities, the open/collaboration opportunities that exist through sphere-crossing and talent-sharing, strategies for increasing an awareness that open innovation is everyone’s job, creating value from shelved intellectual assets, and creative business models that shift the availability of intellectual property to the open enterprise.
In addition, by addressing the open innovator’s keen interest in a collaborative learning environment, this event will not only deliver the strategic knowledge marcus evans has become known for but it will also continue to establish this annual event as a truly uncommon opportunity for Innovation, R&D, Technology, and Business Development executives to come together to explore creative partnership opportunities.
Please find pdf attached with more information on speakers and agenda.
