McDonald’s makes delicious discoveries with JMP®

by JMP on 19th January 2010

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JMP

Adding predictive analytics to the menu increases collaboration and enhances the customer experience.

McDonald's is one of the most successful and recognisable brands in the world, with over 30,000 restaurants worldwide. The first was opened in 1955, and in order to stay at the top of the fast food sector, the company has had to identify new trends in customer requirements early, including regional variations.

They use statistical methods to do this, and the case study linked to below goes into detail about the particular methods they use, and how they apply them to the business strategy.

Case Study Abstract:

THE CHALLENGE

To rise to the evolving demands of a global market.

THE SOLUTION

McDonald’s operations research team uses JMP® to gather historical and current data and predict future trends, and to present findings to internal clients around the world more efficiently and effectively.

THE RESULTS

By predicting changes in local market conditions for each geographic region, McDonald’s Worldwide Restaurant Innovation team builds efficiencies into its operations around the world.

Extract

Cramer and his colleagues are responsible for helping design and develop McDonald’s restaurants worldwide. In doing so, they must consider current operating conditions and anticipate future ones.

The McDonald’s “operating platform” is everything the customer experiences from the moment she enters the parking lot until she leaves. “It’s the equipment, information systems, job designs for the crews, the man-machine interface,” Cramer says. “It’s everything associated with that experience for both customers and employees.”

In the past, decisions regarding different aspects of restaurant operations – building design, training, etc. – were delivered from individual silos. About six years ago, Senior Vice President Ken Koziol initiated a more collaborative and holistic approach to innovation.

To read the entire case study, click here